tag:blogger.com,1999:blog-5313792844113803009.post4463012444080799496..comments2013-04-21T20:56:02.769+01:00Comments on FiftyOneZeroOne: Are PR associations past their 'sell-by' date?Tom Watsonhttp://www.blogger.com/profile/17201675027340661379noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5313792844113803009.post-6974042461887430412013-04-21T20:56:02.769+01:002013-04-21T20:56:02.769+01:00Tom
Thanks for your contribution to the debate th...Tom<br /><br />Thanks for your contribution to the debate through the questions you've raised. I've begun a discussion on LinkedIn -- pending -- to address your points and open debate.<br /><br />You'll see from previous LinkedIn discussions that I disagree with Stephen on most of the points he kicks off with -- which is making our whole debate very interesting, and highly relevant to the future of the practice.<br /><br />Regards<br /><br />JonDr Jon Whitehttps://www.blogger.com/profile/16267295033493824683noreply@blogger.comtag:blogger.com,1999:blog-5313792844113803009.post-38786188349190825202013-04-21T17:52:04.183+01:002013-04-21T17:52:04.183+01:00Hi Tom
The profession faces two massive challenge...Hi Tom<br /><br />The profession faces two massive challenges: getting to grips with media fragmentation, and shifting from a craft to a profession. <br /><br />There’s also an important role in upholding professional standards through a code of ethics and rigorous complaints process.<br /><br />The CIPR is tackling media fragmentation via the Social Media Panel which I chair, training for members, and initiatives such as Share This and Share This Too.<br /><br />We’re making good progress on professionalism through changes to the membership structure and by putting qualifications and training at the core of the CIPR’s proposition.<br /><br />The Charter gives us a key point of difference.<br /><br />I’d like to see a roadmap to make Continuing Professional Development (CPD) mandatory with Accredited and Chartered Practitioner status the goal of every professional.<br /><br />I think that this would give us the best opportunity to tackle the craft versus profession issue that you have written extensively about.<br /><br />My job as President would be to work with the CIPR Council and Chartered Practitioners to make this proposition relevant to clients and employers.<br /><br />This is what I’ve done through both practice and thought leadership as a member of the CIPR in recent years through thought leadership via my blog, books, coaching and speaking opportunities.<br /><br />All the best,<br />StephenStephen Waddingtonhttps://www.blogger.com/profile/14686283327794156254noreply@blogger.comtag:blogger.com,1999:blog-5313792844113803009.post-17302579431566050122013-04-21T17:51:02.867+01:002013-04-21T17:51:02.867+01:00This comment has been removed by the author.Stephen Waddingtonhttps://www.blogger.com/profile/14686283327794156254noreply@blogger.com